Privacy Policy


UNIVFY Inc. ("Univfy") understands how important the privacy of Personal Information (as defined herein) is to our users. This Privacy Policy will tell you what information we collect, how this information is used, and how we protect your Personal Information in your use of this website and our Services. "Service" or "Services" means Univfy's fertility questionnaire, software, customer support communications and technical help, and website content (including but not limited to text, graphics, images, video, audio, and other material and information). Please note Univfy provides fertility prediction and other test services to healthcare providers on a separate platform, and those test services are not part of Services as defined here.

This Privacy Policy may be changed by Univfy at any time in its sole discretion by posting the changes made to this Privacy Policy, as revised, on this website. Any changes to this Privacy Policy will be effective immediately upon the posting of the revised Privacy Policy on this website. All website users are encouraged to periodically check this Privacy Policy to see if any changes have been made that may affect them. Your use of this website following the posting of such changes or revised Privacy Policy shall constitute your acceptance of any such changes. If you do not agree to this Privacy Policy or any other policy governing your access to or use of our website, you should immediately terminate your use of the website.

If you have any questions regarding this Privacy Policy or your access to or use of this website, please contact Customer Support at

How We Use Personal Information

"Personal Information" means information that can be used alone or in combination with other information to identify you. A user is submitting Personal Information when submitting his/her email address on the Patient Interactive Questionnaire or to sign up for Univfy's newsletters (See “Newsletter Sign-Up” section below).

Personal Information may only be used as described in this Privacy Policy.

Univfy personnel are trained and follow strict processes that restrict access to Personal Information in connection with the performance of customer support and quality control functions. 

Univfy will NOT sell, lease or rent your Personal Information without your explicit consent.

Self-Reported Information

On Univfy's “Getting Pregnant” Patient Interactive Questionnaire, you may provide information about yourself and your health. For example, age, family history, past or current fertility treatments and results and data about your reproductive partner may specifically affect your results. 

This information is referred to herein as "Self-Reported Information." At any time Self-Reported Information is combined with Personal Information, such information will be treated as Personal Information under this Privacy Policy. Self-Reported Information is utilized to direct website users to relevant information on fertility. We may use anonymized Self-Reported Information (stripped of your Personal Information) for expanded purposes - please refer to "How We Use Aggregated User Information" in this Privacy Policy.

How We Use Online Behavior Information

"Online Behavior Information" is technical and usage information on how you use Univfy's website and Services, and can include certain information or characteristics about your computer system. Specific examples of technical information include the type of computer operating system and web browser you use, your computer's Internet Protocol (IP) address, the page from which you were directed to our Univfy website and/or Services. For the most part, technical information such as the types described above remains anonymous (i.e., does not identify you personally). Online Behavior Information is collected passively, without specific action on your part, through Cookies, Web Beacons and Log Files (as defined below). If Online Behavior Information is combined with Personal Information, such information will be treated as Personal Information under this Privacy Policy.

Univfy may use anonymized Online Behavior Information (stripped of Personal Information) for expanded purposes - please refer to "How We Use Aggregated User Information" in this Privacy Policy.


A "Cookie" is a small file or record-keeping device that websites often store on a user's computer. Univfy may use Cookies to improve the use of our website. Storage of Cookies on your system provides an easy and convenient method for us to personalize your experience on our website. For example, Cookies will tell us that you have visited our website before and may contain other information that will make your next visit to our site more enjoyable. We do not use Cookies to collect Personal Information or to link your browsing habits to Personal Information already collected about you. You can always disable Cookies or set your browser to alert you when Cookies are being sent to your computer. If you disable Cookies, there may be features of our website that will not be available to you and some website pages may not display properly.

Web Beacons

A "Web Beacon" is a transparent graphic image that is loaded by a user's web browser when it accesses a website and that records a user's visit to a particular web page. Univfy may use Web Beacons to analyze the traffic patterns on its website, such as the frequency with which users visit various parts of its website, and to measure the effectiveness of such website. Web Beacons may be used in association with Cookies to understand how users of the Univfy website interact with the pages and content on the pages of such website. Univfy may also use Web Beacons in HTML emails that it sends to individuals who have agreed to receive email from us, to determine whether recipients have opened those emails and/or clicked on links in those emails. No Personal Information you give us is provided for Web Beacon use, so they cannot personally identify you with that information on our website. There is currently no standard or reliable way of disabling Web Beacons.

Log Files

The only other information passively collected by Univfy is in the form of "Log Files" which record website activity, including how many "hits" a particular web page is getting, the date and time of each visit to a website, the user's IP (internet protocol) address, the referring IP address or domain (the prior website visited), and the files viewed on a website (including HTML pages, graphics, etc.). Univfy may use Log File information to analyze data in the aggregate to determine the trends and usage of our website entries for our marketing and demographic studies and so we can constantly improve the online services we provide you. We may also use the Log Files to troubleshoot technical concerns. Log Files are used internally only, and are not associated with any particular user, computer or browser.

Newsletter Sign Up

The only Personal Information that is collected when you sign up for Univfy's newsletter is your email address. This email address is used only to send you our newsletters, and is not used for any other purposes, nor is it matched with any other information that you provide through the Patient Interactive Questionnaire. If you wish to opt out of our newsletter at any time, you can do so by clicking on "Unsubscribe" on the newsletter that you receive from us.

How We Use Aggregated User Information

"Aggregated User Information" is Self-Reported Information or Online Behavior Information that has been stripped of Personal Information and combined with data from a sufficient number of users, eliminating the exposure of individual-level information. Therefore, Aggregated User Information is anonymized and does not qualify as Personal Information under this Privacy Policy. Aggregated User Information may be used by Univfy for various purposes, including, but not limited to: (i) marketing (either in-house or outsourced); (ii) development of new products, services and methodologies; (iii) improvement of current products and services; (iv) quality assurance activities or (iv) other commercialization efforts of Univfy, without additional consent beyond your agreement to our Terms of Use and Privacy Policy.

Disclosure of Your Information

Except as described in this Privacy Policy or as specifically consented to by you, Univfy will not disclose any Personal Information to any third party. We may only disclose Personal Information to third parties to (i) comply with valid legal requirements such as law, regulation, search warrant, subpoena, or court order; (ii) enforce any policy governing your access to or use of our website; or (iii) protect the rights, property, or personal safety of Univfy, its employees, its users, its clients, and the public. In the event we are legally compelled to disclose your Personal Information to a third party, we will notify you unless doing so would violate applicable law.

In addition, we may disclose Personal Information to service providers, including website hosting partners and other parties who assist us in operating our website, conducting our business, or providing you with Services, so long as those parties agree to keep this information confidential.

Univfy does NOT share any Personal Information or Self-Reported Information with your healthcare provider. 

Univfy is not responsible for Personal Information that you disclose on your own or that you request us to disclose to a third party.

Network Security

Univfy has implemented numerous security features to prevent the unauthorized release of or access to Personal Information. Your Personal Information is protected behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and who are required to keep the information confidential. All connections to and from our website are encrypted using Secure Socket Layer (SSL) technology.

Linking To Other Websites

This website may contain links to other websites that may have online information practices different from ours. We are not responsible for the privacy and security practices of those websites, and we encourage our users to learn about the privacy and security practices of those websites.

Children's Privacy

Univfy does not offer products for sale or services to children under 18. Our services are available to adults only. We do not knowingly collect Personal Information from or provide any Services to any individual under the age of 18. Univfy will not be liable for any damages that may result from misrepresentation of age by a user of our website.

Contact Information

If you have questions about this Privacy Policy or the handling of your information, please write to Privacy Administrator, UNIVFY Inc., 1 First Street, Suite #16, Los Altos, CA 94022 or email your question to